The award-winning portfolio of our creative director has a new version, following the same concept and style of navigation, to create a browsing experience and introduce the visit to a virtual gallery, using the horizontal scroll as a means of interaction in order to broadcast range and enhance the concept for the website. This version received new illustrations, new jobs, resources and technologies. Check out: darley.art.br

O premiado portfólio do nosso diretor de criação ganhou uma nova versão, seguindo o mesmo conceito e estilo de navegação, o website recebeu novas ilustrações, novos trabalhos, recursos e tecnologias. Confira: darley.art.br

Version revised in: Nov 21th 2009 | Beta version: May 27th 2009

Called a “guerrilha” to all modality of military campaign of limited character, which small irregular units use mobility and surprise to attack the regular troops of the enemy, often on the flanks or rear, retiring after for their shelters, usually in the jungle, mountains or other places of difficult access. A type of war that only possible with the support of the civilian population.

This concept of war, implemented in the fields of communication, makes the tools of this type of marketing are usually called arms, each of which has its specific goal, having in common the goal of generating word-of-mouth and spontaneous media, as well as the interaction between people. Among the tools of Guerrilla Marketing can be cited: Astroturfing, PR-Stunt, Urban Guerilla, Viral, Marketing Invisible, Ambush and Buzz.

An act of Guerrilla Marketing, characterized by being an unconventional action, used to spread the brand image of the product or indirectly, with little recourse and very daring.
Large companies have started to use Guerrilla Marketing in its mix of martketing to reach the hearts and minds of your audiences and bring attitude to their brands, since the current society is saturated media.

You can read more about the Guerilla Marketing Wikipedia, here.

SEO (Search Engine Optimization) is the work of optimization a website or a webpage in order to be recognized by search engines and has a good positioning on the results of a search. It’s one of the new tools of marketing that gains more attention every day. After all, everyone knows it isn’t use having the best website in the world if nobody knows your website exists, but what many companies and professionals are only now discovering is that search engines are the primary means for visitors coming to your site and that there isn’t effort to make the site that the “nephew” has become well positioned.

The SEO project is developed jointly by profissioinais of different areas, such as: Research, Planning, Digital Marketing, Designers, Copywriters, Information Architects and Developers.

Working with quality content links consistent through constant maintenance and that takes into account a wide range of factors from analysis of requests, makes substantially increase the chances of traffic on the website.

Research has shown the importance of a positioned in the search results:

- 80% of users go through the search engines before making a decision to purchase a product or a service contract.
- 100% of users looking for the first 3 results;
- 98% of users click on the left side 2% click on the right side (the 98% include 3 clicks on sponsored links that appear on the left);
- 90% of users do not pass the 3rd page of results;
- 62% of users do not move from the 1st page of results;
- 36% of users believe that businesses which are the first results are the main companies in the market segment surveyed;
- Organic results are at least 20 times more clicks Sponsored depending on the credibility and knowledge of users that are not paid results, but displayed by relevance to the survey.

Once your website is more accessible by users of search engines, will increase the number of visits.With a larger number of users who see their products / services increases the possibility of sale.

Another important factor is the possibility of analysis of Return on Investment (ROI), unlike the traditional media, SEO is quite measurable, we can analyze which keywords convert more online, that link results in more visits, which comes from partner more users.

To see if your site requires investment in SEO, monitor the percentage of hits to your site through search engines for your Web Analytics tool. If this value is less than 70% look for a professional Web Analytics to make a deeper analysis, this may mean that you have a great potential for an SEO project. Also check the keywords that bring more traffic to the site, those words have a direct connection with the company name or business, you have to evolve in relation to optimization for search engines. Conduct research on search engines with words that do not mention the company name and/or development but which have direct connection with your business and see if you are present on the first page of results.

There is a dark side called the SEO Black Hat, where techniques are used irregular “trick” the search engines to improve the ranking of the page.  Such sites are punished when discovered with weight reduction in searches or even excluded. Another promise that should haven’t the credit companies that guarantee top spot in Google.

SEO projects require constant maintenance, and don’t get results overnight, as they require research and deep knowledge of the audience. Consider that no one really knows SEO really can’t believe that it’s able to do everything alone. Don’t make the error those who hired the “nephews” to develop their sites.

Get to know the previous work and the cases of the service. Remember that SEO work require knowledge and specific technical skills.Only with the right strategy you can ensure a good result.

You can also contact and request an assessment of your site, or about how to achieve better results by using SEO techniques. Click here to talk with one  our consultants.

A survey by Accenture of 110 executives who work in the media around the world, shows that 57% believe that the biggest generator of revenue will come from the trend, more and more pronounced for consumers to create content of their products. For 70% of respondents, the so-called social media is the future.

According to the survey, 57% of respondents see this trend largest generator of revenue for the next five years. The additional revenue will come from new platforms, especially mobile, bringing content to the End User – is called the fourth screen (the other three are cinema, television and computer).

The online world will become increasingly important, is the development of portals or social networking sites. According to the survey, 50% of executives defend the propaganda type l as a revenue-generating promising, followed by videos and video games.

Those consulted believe that 49% of companies can create new service offerings, based on social media. For this, 28% considered to form joint ventures and 15% acquisitions.

Detail: 20% of companies still do not have strategies outlined in this direction over the next 12 months. The brand will be increasingly important as it will act as facilitator for the consumer to decide.

The secret of the future is in convergence. The market interested in this technology is still small, but we must look to transfer, as a person who works at home to communicate with colleagues, she will need internet.  That’s the transfer of the cost of transport to the broadband.

Please contact us and request information about how to use social media in your marketing strategies. Click here to talk with one our consultants.

We are very happy because we taking up important projects, in addition, our creative director participated in a exciting guerrilla marketing action of Red Bull on the streets of Amsterdam, the EXPO DMY in Berlin and presented our work in Northern Europe and Portugal, gaining new partners, clients and many friends.

Estamos muito felizes pois retomamos importantes projetos internacionais, além disso nosso diretor de criação participou de uma empolgante ação de guerrilha da Red Bull nas ruas de Amsterdam, da EXPO DMY em Berlin e apresentou nossos trabalhos pelo norte da Europa e Portugal, conquistando novos parceiros, clientes e muitos amigos.